Rules/Regulations
Our Tennessee Advertising Industry Principles
Code of Industry Principles
Observe High Standards
- The OAAT is committed to advertising a wide range of products and services.
- We support advertising that is free of statements, illustrations, and implications that are offensive to good taste and public decency. We do not support advertising that is incompatible with individual community standards.
- We are committed to prohibiting the advertising of products illegal for sale to minors that can be read from, or are within 500 feet of, established places of worship, public playgrounds, or primary and secondary schools.
We Respect the Environment
- We believe that billboards should be erected only in commercial and industrial areas exclusively for business purposes.
- We support the exclusion of new billboards in areas of genuine scenic beauty, outside of commercial and industrial areas.
Creating a Working Relationship with Local Communities
- We support the right to maintain lawfully erected billboards.
- We support the removal of illegally erected billboards and other forms of signage without compensation.
- We do support the laws which assure just compensation for the removal of both legal conforming and nonconforming billboards.
Support Worthy Public Causes
- We are committed to providing public service messages that promote both worthy statewide and community causes.
- We are committed to the use of billboards for political, editorial, and other noncommercial messages.
Provide an Effective, Attractive Product
- We are committed to maintaining and improving the overall quality and general appearance and attractiveness of billboard structures ad locations.
- We are committed to using new technologies to better inform the traveling public.
- We are committed to ensuring that all messages on standard-sized digital billboards will not include animated, flashing, scrolling, intermittent or full-motion video elements, but instead be static messages. The exception for this is pre-established entertainment areas.
- We are committed to ensuring that all digital billboard's ambient light conditions will be monitored by a light-sensing device so the display brightness will be appropriately adjusted as light levels change.
